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Think About Your Audience Before Choosing a Webinar Title

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Application Security isn’t just a security problem. It’s a business problem. While many organizations understand the benefits of shifting security left, they fail to consider the platforms and fuel needed to make it truly work. Shifting Left is just as much about coordination and collaboration as finding and fixing.

Join AppSec experts Scott Gerlach, co-founder and CSO of StackHawk, and Jim Armstrong, Senior Product Marketing Director at Snyk, as they share their experiences and points of view on how to shift left. They’ll provide viewers with an actionable guide to developer-centric security.

In this program, we’ll cover:

  • What a shift-left process might look like for you and your organization
  • What to look for in technology
  • How and why to involve the right people at the right time
Scott Gerlach
CSO/Co-Founder - StackHawk
Scott Gerlach is Co-founder and Chief Security Officer at StackHawk, a Denver-based startup focused on empowering engineers to easily identify and remediate security bugs. Scott has over two decades of security and engineering experience having served as CSO, CISO, and in other executive leadership functions at companies like SendGrid, Twilio, and GoDaddy.
Jim Armstrong
Senior Director of Product - Snyk
Jim started his career in the endpoint and network security industry, before moving to virtualization, and then cloud technologies. Originally a developer by education (and still occasionally as a hobby), Jim joined Snyk to be at the nexus of applications, engineers, and security, to help customers develop fast and stay secure.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.