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Runbook Automation: How to Own and Develop Your Service At the Same Time


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Rundeck by PagerDuty

Thursday, April 22, 2021
3 p.m. ET

“You build it, you run it.”

Congratulations, you are responsible for creating, and also the care and feeding of your new critical business service. Suddenly your developers are spending more time on tickets and less time on epics. How can your DevOps teams continue to strive forward with innovation when they continue to get distracted with concerns of “now”? This is where runbooks and runbook automation can help. Just as your build, test, and delivery are automated, so should your operations.

With runbook automation, now you can delegate automated tasks to other teams such as your operations team to assist with common and frequent tasks. These can be lifecycle maintenance, such as backups and cache refreshes, and they can be triage and remediation tasks in the case of incidents. This webinar takeaways include:

  • How to organize for service ownership
  • Division of responsibilities with an ops team
  • What to automate in the life cycle of a service
  • How incident resolution works in service ownership
  • How to delegate self service operations using Rundeck
Mandi Walls
Developer Advocate - PagerDuty
Mandi Walls is a DevOps Advocate at PagerDuty. For PagerDuty, she helps organizations along their IT Modernization journey. Prior to PagerDuty, she worked at Chef Software and AOL. She is an international speaker on DevOps topics and the author of the whitepaper “Building A DevOps Culture”, published by O’Reilly.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.