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Think About Your Audience Before Choosing a Webinar Title

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On Demand
Organizations face a fundamental challenge as the volume of telemetry data (metrics, events, logs, and traces) grows. The cost and complexity of handling this data are becoming increasingly unmanageable. Data's continuous growth and dynamic nature cause DevOps and security teams to lose confidence in their data. The uncertainty about the content of telemetry data, concerns about its completeness, and worries about sending sensitive PII information in data streams reduce trust in the collected and distributed data.
During this webinar:
  • Learn how understanding your telemetry data can ensure trust in data distributed to multiple teams and analytics systems
  • Explore various techniques using a telemetry pipeline to optimize data to manage volume and costs
  • How to route data to low-cost storage for retrieval when needed
  • How to confidently route the right data to the right place, detect and resolve incidents, and ensure data compliance
Brandon Shelton
Solutions Architect - Mezmo
Solutions Architect - Mezmo
Solutions Architect - Mezmo
Solutions Architect - Mezmo
Bill Balnave
VP of Technical Services - Mezmo
VP of Technical Services - Mezmo
VP of Technical Services - Mezmo
VP of Technical Services - Mezmo

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.