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How to Leverage Defense-in-Depth to Prepare For the Next Log4j

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Whitesource

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How prepared was your firm to handle the Log4j vulnerability that was announced in December 2021? The best firms were prepared and loaded for bear, and they completely mitigated and remediated their risk within hours of the announcement. What can you learn from their approach and how can you prepare for the next inevitable widespread vulnerability?

In this webinar, security experts from AWS and WhiteSource will explain how you can be prepared to handle the next major vulnerability announcement. Register now and learn what “good” looks like, as well as:

  • Tips for proper preparation: Know your attack surface
  • How to guarantee a quick reaction: Leverage your cloud controls
  • The path to full remediation: Leverage application security tools such as SCA
Aron Eidelman
Partner Solutions Architect - AWS
Aron owns the technical engagement with AWS’s security startup partners. He helps partners design, build and market security solutions for over a million global AWS customers. Aron holds the GCPN and AWS certifications, and serves as a civilian advisor with the Marine Corps Cyber Auxiliary.
Jack Marsal
Senior Director of Product Marketing - WhiteSource
Jack Marsal has spent the past 18 years working for cybersecurity and IT security companies covering various domains: application security, endpoint security, network security, email security and cloud security. He is currently the senior director of Product Marketing for WhiteSource Software. Prior to WhiteSource, Jack held senior positions at Dynatrace, Armis, CloudPassage, Forescout, McAfee and Trend Micro. Jack received his MBA and a Bachelor of Science in Engineering from Tulane University.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.