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Think About Your Audience Before Choosing a Webinar Title

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On Demand

Relational databases were not designed to deliver the kind of modern-day customer experiences end users expect. Customers have come to expect fast and consistent digital experiences across their applications, and that's often driven by real-time data. But, applications backed by relational databases were designed for durability, not speed.

Learn how Redis Enterprise can help level up the customer experience and deliver real-time user experiences while significantly improving the performance of your relational database applications.

In this webinar, Redis will help attendees understand the typical design patterns for using Redis Enterprise with relational databases and showcase customer success stories from various industries.

Key Takeaways:

  • Customers delighted by modern e-commerce, delivery or fintech apps, demand the same fast, consistent service in every business interaction
  • Apps powered by relational databases can be slow and expensive to scale and typically deliver a poor customer experience
  • Redis Enterprise can slash latencies, scale the relational database and cost-effectively deliver delightful customer experiences
Prasanna Rajagopal
Principal Industry Solution Architect - Redis
Prasanna Rajagopal is an Industry Solutions Architect at Redis. He is passionate about finding technical solutions to business challenges across financial services, retail, gaming, and healthcare industries. He has spent over 22 years in the software industry in engineering and customer-facing roles at companies such as Oracle and Dell. He has spent the last decade working with customers in a pre-sales role, helping them architect solutions for their various business challenges. He has been at Redis for two years.
Bill Schoonmaker
Senior Solutions Architect - Redis
Bill Schoonmaker is a Senior Solution Architect for Redis. He has been a data and database professional his entire career. Highlights include Database Development, Architecture and Tuning for many verticals such as banking, retail, communications and government with an emphasis in Oracle and SQL Server. After relentlessly pursuing technology he decided to turn his technical experience and business acumen into solution architecture and helping customers solve their technology problems.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.