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Think About Your Audience Before Choosing a Webinar Title

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APIs are the heart of many modern applications. They enable organizations to create new business models and methods of engagement. Yet, security breaches have increased due to the proliferation of unprotected APls and API endpoints. A survey conducted by Salt Security in 2022(¹) found API attacks increased by 681%.

A comprehensive API protection strategy can help address these challenges, but it must include discovery, detection and protection. In this Techstrong Learning Experience, you will learn about:

  • The importance of conducting a thorough API inventory
  • Implementing testing techniques to find problems throughout the SDLC
  • Protecting your API by building in API-specific logging, monitoring and alerting at the application layer
John Tapp
Associate Principal Consultant - Synopsys
John Tapp is a consultant who has experience in architecture security for a variety of systems with a focus in standard n-tier web applications and service oriented architectures like microservices. He has performed in a staff augmentation capacity for clients where he has worked daily with application development managers and teams to help them plan and implement security activities, integrating them into their regular SDLC activities. This work has also involved developing frameworks for enterprises to evaluate the capabilities that they need to develop in order to address problems like API security. John is able to apply both technical and business knowledge to all aspects of a project thereby keeping his role as an advisor in line with the “big picture” of both the business and technical goals. He is able to identify and articulate risks to both senior management and developers in conjunction with proposing mitigation strategies to manage risk.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.