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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Devops.com  



On Demand

IT teams are feeling the demands for digital transformation successes, DevOps development processes for speedier delivery and cloud-native microservices for more flexible and reliable software. Increasingly, value stream management is getting attention as a means for sorting out these complexities and focusing on the activities that deliver value to customers, partners, employees and the business.

That all sounds great, but newcomers to value stream management struggle with critical questions like how do I get started? Where do I start? How do I show results that matter to the business and to leadership?

Join us on October 26th for a live roundtable with value stream and software experts focusing in on the key questions everyone adopting VSM struggle with and practical examples and tips for successful adoption of VSM. Ask the experts directly yourself by engaging with them through chat and Q&A throughout the roundtable.

You will walk away with these takeaways:

  • Where to get started?
  • How to break through the barriers (sticking points)?
  • Getting leadership on board
Kaylee Van De Voorde
Software Engineer - Change Healthcare
Software Engineer - Change Healthcare
Software Engineer - Change Healthcare
Software Engineer - Change Healthcare
Donald Lutz
Senior Cloud and Software Architect - Taos
Donald is an accomplished Director of Software Engineering as well as a Cloud Architect, and Enterprise Architect with a focus on building large distributed systems.
Rupert Field
Director - Duffle-Bag Consulting
Rupert Field wasn't a founding member of the Value Stream Management consortium, but quickly jumped onboard a few weeks later when he heard what was happening, and then helped produce the inaugural State of Value Stream Management report. He now leads their Learning Value Stream. along side building high performing teams and value streams in his spare time through his company DuffleBag Consulting, which advises on digital transformation, agile, DevOps and VSM. He also contributes editorial on DevOps for InfoQ, and teaches skiing for the British military.
Bob Davis
Chief Marketing Officer - Plutora
Bob brings to Plutora more than 30 years of engineering, marketing and sales management experience with high technology organizations from emerging start-ups to global 500 corporations. Before joining Plutora, Bob was the chief marketing officer at Atlantis Computing, a provider of Software Defined and Hyper Converged solutions for enterprise customers. He has propelled company growth at data storage and IT management companies including Kaseya (co-founder, acquired by Insight Venture Partners), Sentilla, CA, Netreon (acquired by CA), Novell and Intel.
Mitch Ashley
CTO, Techstrong Group and Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.