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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:

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On Demand
Anytime

Making sense of metrics, events and logs is more challenging than ever. We’re inundated with frameworks, infrastructure-as-code (IaC) choices and language options. These complex systems make it difficult to gather all of the telemetry data that’s needed for monitoring and observability and challenging to analyze that data to determine the correct actions that need to be taken.

With so many services in AWS, third-party providers for CDNs and Lambda running in the background, how do you get all the right signals in one place?

Join AWS and Datadog in a discussion about how to achieve this and follow along as we walk through how to build an effective observability solution for your app that supports your teams with end-to-end monitoring, alerting and workflow automation.

In this Techstrong Learning Experience, you’ll learn about:

  • The best methods for getting infrastructure metrics, logs and traces from your deployments into a unified space for continuous analysis.
  • How to get started with Datadog’s AWS integrations to set up monitoring for the key components of your infrastructure.
  • How to analyze the time-series data you’re reporting to Datadog and set up alerts for your teams.
  • How to introduce workflow automations that perform time-sensitive tasks on your integrated services, like: Deployment rollbacks, incident management and security vulnerability mitigation (and trigger them from Slack).
Ben Michel
Developer Advocate - Datadog
Ben cares about enabling developers, and supporting open source projects that push the Web forward (OpenJS Foundation, Node.js, tc39, Unicode Consortium). As a Developer Advocate at Datadog, he helps devs create great experiences using real user monitoring and distributed synthetic testing. Ben has also led JavaScript meetups over the years (PDXNode, WebAudioPDX) and occasionally produces music. 
Justin Marks
Senior Enterprise Support Lead - AWS
Senior Enterprise Support Lead - AWS
Senior Enterprise Support Lead - AWS
Senior Enterprise Support Lead - AWS

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.