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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by: MinIO Logo Red

 

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Modern object storage has taken center stage for enterprises. Its performance characteristics, its inherent immutability and its infinite scalability make it the primary, secondary and tertiary storage of choice for endpoints across a broad range of use cases.

Backup and restore is one of those use cases and, as data security continues to be one the most important decisions a data architect can make, the release of Veeam 12 could not be more timely. In this release, object storage is now available in the performance tier and the implications are significant. 

Join MinIO and Veeam to learn:

  • Why backup strategies and architectures have shifted to high-performance object storage
  • How to leverage MinIO’s industry-leading performance and scalability when designing backup solutions using Veeam
  • How to configure MinIO and Veeam to maximize the benefits of both in your environment
  • The one thing customers fail to consider when architecting and testing their systems
  • The webinar will include a hands-on demonstration of Veeam 12 working with MinIO
  • The importance of an end-to-end plan, it is not just backup, it also includes restore
  • Why performance matters more than you think in BU/DR use cases
  • Why Veeam making object storage a first class citizen and what it means more broadly
Eco Willson
Engineer - MinIO
Eco Willson is an engineer at MinIO whose primary focus is supporting commercial production deployments. Before MinIO he served in support engineering roles at BitGlass and CipherCloud. Prior to that, Eco was part of the original Gluster team, staying with RedHat post acquisition. Eco also worked at PayPal, VMware and HPe during his nearly twenty years in tech. You can find Eco’s various blogs on software as supportability here. 
Steve Firmes
Senior Solutions Architect - Veeam
Steve is a Solutions Architect at Veeam in the Product Management, Alliances Group. Steve has over 25 years of experience in the data protection field. Steve works with Veeam’s Technical Alliance Partners to develop and manage object storage solutions which help solve the needs of the joint customers. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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