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Hackers' Rights


Think About Your Audience Before Choosing a Webinar Title

Sponsored by rsa conference


Do you understand the difference between a hacker and an attacker? The words are often used interchangeably, but they are far from synonymous. In fact, the many misconceptions around what a hacker is (and is not) have created more than confusion: Hackers have prosecuted, and some states and companies are even using regulations against hackers. In this webcast, our panel of esteemed hacker rights' fighters will discuss the need for rights, where we were before 2013, some notable lawsuits that have served as the impetus for change and the ways that the Department of Justice and organizations has been helping hackers.

Beau Woods
Link Forger - Supply Chain Sandbox
Beau Woods is a Senior Advisor with CISA, Cyber Safety Innovation Fellow with the Atlantic Council, a leader with the I Am The Cavalry grassroots initiative, Founder/CEO of Stratigos Security, and sits on the board of several non-profits. His work bridges the gap between the security research and public policy communities, to ensure connected technology that can impact life and safety is worthy of our trust. He formerly served as Entrepreneur in Residence with the US FDA, and Managing Principal Consultant at Dell SecureWorks. Over the past several years in this capacity, he has consulted with the energy, healthcare, automotive, aviation, rail, and IoT industries, as well as cybersecurity researchers, US and international policy makers, and the White House.
Chloé Messdaghi
Growth Strategy Consultant, Co-Founder - WoSec
Chloé Messdaghi is a changemaker who focuses on innovating tech and information security sectors to meet today and tomorrow demands. She is an international keynote speaker at major security and tech conferences and events, and serves as a trusted source for national and sector reporters and editors. Her work has earned her many distinctions, including being listed as one of the Business Insider’s 50 Power Players of Cybersecurity. Outside of her work, she continues to roll up her sleeves for equity and rights as the co-founder of Hacking is NOT a Crime, We Open Tech, and the Open Tech Pledge project.
Harley Geiger
Director of Public Policy - Rapid7
Harley Geiger is Director of Public Policy at Rapid7, where he leads the company’s public policy and government affairs activities on cybersecurity, digital trade, exports and encryption issues. Prior to working a Rapid7, Geiger was Advocacy Director at the Center for Democracy & Technology (CDT), where he worked on issues related to government surveillance, privacy and computer crime. Prior to that, Geiger was Senior Legislative Counsel for US Representative Zoe Lofgren of California, serving as lead staffer for technology and intellectual property issues. Geiger is an Attorney and is CIPP/US certified.
Kacy Zurkus
Content Strategist - RSA Conference
Prior to joining RSA Conference as a Content Strategist, Kacy Zurkus was a cybersecurity and InfoSec freelance writer as well as a content producer for Reed Exhibition's security portfolio. Zurkus was a regular contributor to Dark Reading, Infosecurity Magazine, Security Boulevard and IBM's Security Intelligence. She has also contributed to several industry publications, including CSO Online, The Parallax, and K12 Tech Decisions. During her time as a journalist, she covered a variety of security and risk topics and also spoke on a range of cybersecurity topics at conferences and universities, including Secure World and NICE K12 Cybersecurity in Education.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.