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Think About Your Audience Before Choosing a Webinar Title

Sponsored by AWS w/ gitlab  AWS _ GitLab


On Demand

Platform engineers are often left to figure things out on their own. They troubleshoot problems in isolation and don't involve those who truly understand the application or project requirements -- the development teams. In this talk, we will walk through a number of advanced Git techniques that will help platform engineers integrate operations and security best practices into a development project no matter what the requirements might look like. We will use GitLab core and the CI/CD capabilities you get in the OSS product as a baseline for what is possible for your organization.

Lee Faus
Global Field CTO - GitLab
Lee has been a software architect, teacher, professor and educator for over 25 years. He was the first teacher to bring Java to the Association of Computing Machinery (ACM) exam back in 1995. Lee holds certifications from Novell, Microsoft, Sun, Cisco, Amazon and Google as a practitioner of engineering and operational best practices. He has run high performing engineering teams with Java/JEE/Spring and improved operational efficiencies with Git, InfraAsCode, PolicyAsCode and CI/CD best practices for Fortune 500 and Global 2000 customers. He loves to learn and is constantly working with friends, colleagues and OSS communities to bring new technologies to the enterprise. His experience working in regulated industries allows for a unique perspective for how guardrails can be applied to different technologies to ensure onboarding of different solutions into an organization. His talks are always well received with his latest talk on GitOps breaking records for the conference for online viewership of 7500+ people.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.