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Getting Started with OpenTelemetry: Observability Best Practices


Think About Your Audience Before Choosing a Webinar Title

Sponsored by SPLUNK


You might have heard of OpenTelemetry, and you may even use some of its components in your production systems. But does it provide any tangible benefits?

In this session, we’ll discuss OpenTelemetry, who’s behind it, what it actually contains and the immediate benefits for Splunk customers and anyone who builds and manages production services. You’ll learn how OpenTelemetry powers new functionality in Splunk Observability Cloud, the integrations and flexibility that it unlocks and how it brings together experiences across the entire Splunk product line.

In this interactive session, we will cover:

  • An overview of the OpenTelemetry OTel Collector architecture
  • The benefits of OTel for increasing visibility in your applications
  • How Splunk is supporting and integrating with OpenTelemetry
  • How to build an OpenTelemetry pipeline

Join this webinar to start the journey to enhanced visibility for your observability practice and expand your knowledge by playing the PipeStorm Observability game.

Morgan McLean
Director of Product Management - Splunk
Morgan is one of the co-founders of OpenTelemetry, W3C Trace Context and OpenCensus, He has spent his career building high-scale web services and the tools required to maintain them. Morgan is currently the director of product management for Splunk Observability Cloud’s core platform, including the high-level user experience, underlying infrastructure and data ingestion. Prior to joining Splunk, Morgan was the product manager for Google Cloud’s APM offerings and data ingestion for Google Cloud monitoring and logging. Before Google, Morgan was responsible for delivering high-scale e-commerce services at Microsoft.
Steve Flanders
Director of Engineering - Splunk
As engineering director at Splunk, Steve leads Observability "Getting Data In," The top contributor to the CNCF OpenTelemetry project. Previously, he served as a founding member and head of product at Omnition and global engineering manager for log analytics at VMware. Steve's background includes business strategy, software development, product management, user experience and operations management. He uses data-driven decision-making, agile development processes and teamwork to create innovative and sustainable solutions and is distinctly passionate about open source software and democratizing data. Steve authors SFlanders.net, a technology-centric weblog and presents regularly at international conferences including KubeCon, Google Cloud Next and Splunk .conf.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.