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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by AWS & Pulumi AWS _ Pulumi

 

On Demand
Anytime

In this workshop, you will learn the fundamentals of infrastructure-as-code through guided exercises. You will be introduced to Pulumi, an infrastructure-as-code platform, where you can use familiar programming languages to provision modern cloud infrastructure. This workshop is designed to help new users become familiar with the core concepts needed to effectively deploy resources on AWS. We will guide you through the Pulumi platform with diagrams and a series of labs to help accelerate your cloud projects.

Key Takeaways:

In this session you will learn:

  • Infrastructure-as-Code (IaC) concepts on AWS
  • How to define, deploy and manage AWS resources using TypeScript
  • How to automate your deployments using Pulumi
Scott Lowe
Principal Technical Content Engineer - Pulumi
Scott Lowe is an author, blogger, speaker, podcaster (the Full Stack Journey podcast), and a 20+ year veteran of the IT industry. Scott has held a variety of roles over the course of his career, ranging from entry-level desktop support to CTO for a start-up. He's currently a principal technical content engineer at Pulumi, focusing on cloud computing, Kubernetes, and related technologies. He has authored a number of technical books and shares technical content regularly on his blog at https://blog.scottlowe.org.
Marina Novikova
Partner Solution Architect - AWS
Marina has been at Amazon for about 3 years, first as an SDE for Amazon, and later as the Partner Solution Architect for AWS. She holds a Master’s Degree in Computer Science and has over 17 years of the experience in developing large scale systems for financial services in different roles such as SDE, Data Architect, and Solution Architect. Today, Marina supports the APN Global Startup program as a Partner Solution Architect specializing in the Data & Analytics and DevOps segments. Working with AWS partners, Marina focuses on existing AWS architecture validation and improvements, planning new workloads and integrations with AWS services, providing guidance on how to use new AWS services, and supporting general technical enablement.
 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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