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Getting Stakeholder Buy-in  for Chaos Engineering


Think About Your Audience Before Choosing a Webinar Title

Sponsored by gremlin

Thursday, September 24, 2020
11 am

Chaos engineering can be an invaluable tool for any engineer, but even today it still sounds rather extreme. Few bosses want to hear about extra failures in their systems, and that can be a real obstacle to the adoption process. Effectively communicating the value of chaos engineering and the ROI is perhaps the single most difficult task that any chaos engineering practitioner faces.

Let's talk about how to get it on the roadmap, how to communicate the risks and rewards and more broadly about dealing with the never-ending question of new features vs stability.

Author - Chaos Engineering
Mikolaj Pawlikowski has been practicing chaos engineering for four years, beginning with a large distributed Kubernetes-based microservices platform at Bloomberg. He is the creator of the Kubernetes Chaos Engineering tool PowerfulSeal, and the networking visibility tool Goldpinger.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.