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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Fairwinds   Fairwinds-horz-logo

 

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As cloud adoption skyrocketed, the need to manage cloud costs has become standard practice. While there are many companies that help organizations manage cloud spend, that management layer gets more vague as cloud-native technologies are adopted. For those organizations that have adopted containers and Kubernetes, cost allocation and optimization quickly becomes a black hole for platform engineering leaders and the finance team.

Allocation, optimization and management of Kubernetes requires understanding and having visibility into associated costs. It’s the process of providing cost transparency to financial teams to compare spend against allocated budget and enable showback/chargeback that delivers a true FinOps culture.

Join this program where we will discuss key strategies you can use to control Kubernetes spend in the coming months.

Robert Brennan
Vice President, Product Development - Fairwinds
Robert drives software initiatives at Fairwinds with a heavy focus on open source. He has worked for years on developer tooling and software infrastructure, focusing on the development of software that abstracts away the complexity of underlying infrastructure to enable an optimal experience for engineers.
KENDALL MILLER
Technology Evangelist - Fairwinds
Kendall was one of the first hires at Fairwinds and has spent the past 6 years making the dream of disrupting infrastructure a reality, while keeping his finger on the pulse of changing demands in the market and valuable partnership opportunities.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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