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Get Unstuck! Break DevOps Barriers with Value Stream Management


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Plutora

Friday, September 10, 2021
11 a.m. ET

The 2021 State of DevOps Report is out and the news is troubling. A majority of organizations are stuck in their DevOps evolution, languishing at a middle level of DevOps capabilities for years. There are multiple causes for DevOps stagnation, including legacy architecture, organizational resistance to change and limited automation.  However, each of these can be overcome by taking a different approach to navigating your digital transformation pathway.

Value Stream Management (VSM) helps organizations overcome these barriers to advancing their DevOps capabilities. VSM is rapidly gaining adoption across industries because of its success in helping organizations break through the software delivery patterns that have held them back. By bringing together digital value streams from idea to realization into a single source of truth, VSM delivers the visibility organizations need to make informed decisions that improve their software delivery.  

Join Jeff Keyes, VP of product at Plutora and Helen Beal, chief ambassador at the DevOps Institute and chair of the Value Stream Management Consortium to learn how to use VSM to elevate your DevOps capabilities and stay competitive in today’s rapidly changing market by delivering value to your customers faster. 

In this webinar you will learn: 

  • The causes of the DevOps plateau 
  • Why VSM is the next evolution of Agile and DevOps
  • How VSM helps organizations rapidly advance their DevOps capabilities
VP, Product Marketing Strategy - Plutora
Jeff has spent his career writing code, designing software features and UI, running dev and test teams, consulting and evangelizing product messaging. Outside of 6 years at Microsoft, he has been primarily focused on growing startup companies. Founding board member of the Value Stream Management Consortium and an Ambassador for the DevOps Institute.
Chief Ambassador - DevOps Institute
Helen Beal is a DevOps and Ways of Working coach, Chief Ambassador at DevOps Institute and an ambassador for the Continuous Delivery Foundation. She is the Chair of the Value Stream Management Consortium and provides strategic advisory services. She is also an analyst at Accelerated Strategies Group. She hosts the Day-to-Day DevOps webinar series for BrightTalk, speaks regularly on DevOps topics and is a DevOps editor for InfoQ. She regularly appears in TechBeacon’s DevOps Top100 lists and was recognized as the Top DevOps Evangelist 2020 in the DevOps Dozen awards.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.