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Think About Your Audience Before Choosing a Webinar Title

Sponsored by : AWS _ Mend


Tuesday, February 21, 2023
9 a.m. ET

Organizations of all kinds are experiencing increasing volumes, frequency and severity of cyberattacks. 71% of IT and security leaders say that their portfolio of applications has become more vulnerable in the last year alone, and cybercrime is expected to cost companies worldwide around $10.5 trillion annually by 2025. To fight this trend, organizations need a resilient AppSec strategy that can reinforce trust, reliability and security when faced with adverse conditions.

In this program, we'll examine what drives this need, what DevOps can do to strengthen application security, and what are the key principles of effective AppSec programs. You’ll discover:

  • Why cyberattacks on applications and the software supply chain have increased
  • How increased use of open source software, cloud-based services and custom-built applications contributes to the risks
  • The five key principles organizations should follow to optimize their AppSec: Prevention, shifting smart, automation, governance and cultural change
Chris Lindsey
Senior Solutions Architect - Mend
Chris Lindsey is a Senior Solutions Architect at Mend. He has thirty years of experience leading teams in programming and software, solutions and security architecture. For three years, he built and led an entire application security program that includes the implementation of mature AppSec programs, including oversight of security processes and procedures, SAST, DAST, CSA/OSA, compliance, training, developer communication, code reviews, application inventory gathering, and risk analysis.
Marina Novikova
Partner Solution Architect - AWS
Marina has been at Amazon for about 3 years, first as an SDE for Amazon, and later as the Partner Solution Architect for AWS. She holds a Master’s Degree in Computer Science and has over 17 years of the experience in developing large scale systems for financial services in different roles such as SDE, Data Architect, and Solution Architect. Today, Marina supports the APN Global Startup program as a Partner Solution Architect specializing in the Data & Analytics and DevOps segments. Working with AWS partners, Marina focuses on existing AWS architecture validation and improvements, planning new workloads and integrations with AWS services, providing guidance on how to use new AWS services, and supporting general technical enablement.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.