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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:   Delphix Logo

 

On Demand
Anytime

With data breaches on the rise and the emergence of privacy laws including GDPR, CCPA, HIPAA and PCI, protecting sensitive data is more important than ever. This is especially true for personally identifiable information (PII) that resides in Salesforce as well as applications that integrate with Salesforce.

Join this webinar to learn about key steps enterprises are taking to mitigate their risk of a breach and achieve privacy compliance for Salesforce and other key systems. We’ll show you:

  • Why privacy law changes are forcing enterprises to rethink compliance strategies
  • Ways to automate compliance and protect PII without slowing down ongoing development and other projects
  • A demonstration of how data masking secures sensitive info in Salesforce sandboxes and other environments
Matthew Yeh
Vice President of Product Marketing - Delphix
Matthew Yeh is Vice President of Product Marketing at Delphix. Matthew helps craft Delphix’s go-to-market strategy, specializing in DevOps, test data management, and data privacy compliance.
Roberto Seminario
Sr Product Manager, Delphix Compliance Services
Roberto Seminario is a product manager at Delphix focusing on compliance and automation of Cloud and SaaS data. He is responsible for Delphix Compliance Service.Previous to Delphix, Roberto was a product manager in high-growth data startup C3.ai and an investment banking Associate at Credit Suisse. Roberto holds an MBA from Stanford Graduate School of Business, and is pursuing a Master's degree in Computer Science from Georgia Tech.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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