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Think About Your Audience Before Choosing a Webinar Title

Sponsored by: Akamai


On Demand

The cloud continues to mature, and DevOps and IT leaders are increasingly settling into a world where workloads are spread across multiple cloud providers. Knowing which cloud platforms fit best for which workloads gives developers the power to choose the right cloud for the job and maximizes the return on investment of cloud infrastructure spending.

A new Techstrong Research report reveals how developing a multi-cloud strategy has become more deliberate today. The report’s findings and other recent research from Akamai show that developers and business leaders are searching for ways to solve growing cost, performance and scaling requirements when choosing the best cloud provider for their workloads.

Join this program to learn what DevOps professionals seek from their cloud providers, what’s driving them to spread workloads across multiple clouds and how companies like NSoft approach different cloud providers for their workloads to deliver the best experiences for their customers.

Nikola Rakić
Chief Technology Officer - NSoft
Chief Technology Officer - NSoft
Chief Technology Officer - NSoft
Chief Technology Officer - NSoft
Pavel Despot
Senior Product Marketing Manager - Akamai
Senior Product Marketing Manager -  Akamai
Senior Product Marketing Manager -  Akamai
Senior Product Marketing Manager -  Akamai
Mike Rothman
Chief Strategy Officer of Techstrong Group & GM of Techstrong Research
Mike Rothman is the GM of Techstrong Research, bringing 30+ years of experience as a research analyst and security leader. He is recognized as a voice of reason for business leaders in an often over-hyped and extremely complex security industry. For the past 10 years, his research has focused on cloud security and, most recently, DevSecOps and securing cloud-native environments. Rothman helps organizations navigate this disruptive migration without compromising information and infrastructure protection. Mike also serves as chief strategy officer for Techstrong Group and frequently appears at industry conferences and on the various Techstrong TV streaming video programs.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.