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Feature Flags, Application Experimentation and Progressive Delivery


Think About Your Audience Before Choosing a Webinar Title

Sponsored by cloudbees

Thursday, January 30
1pm EST

Join James Governor, Redmonk Analyst and Co-founder, and Erez Rusovsky, Director of Product Management at CloudBees, for an inside look at how feature flags help support a progressive delivery strategy. Feature flags can be used to gradually introduce features to targeted user segments and for experimentation and A/B testing.

In this webinar, you’ll learn strategies to:

  • Separate feature deployment from code releases,
  • Make deployments more progressive,
  • Close the loop on experimentation.
James Governor
Analyst and Co-Founder, RedMonk
James Governor is co-founder of RedMonk, the only developer-focused industry analyst firm. Based in London, he advises clients on developer-led adoption, open source, community and technology strategy. He also runs Shoreditch Works, a coworking space for cloud infrastructure startups.
Erez Rusovsky
Director of Product Management, CloudBees
Erez is the co-founder of Rollout, an enterprise feature flag management solution recently acquired by CloudBees.  He holds a B.Sc. in Information Technology and as a developer himself, is very passionate about the mission to help developers excel in releasing quickly and effectively.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.