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Enterprise DevOps Series: Mainframe Test Automation


Think About Your Audience Before Choosing a Webinar Title


Sponsored by Broadcom

Tuesday, September 28, 2021
11 a.m. ET

Despite broad advances in test automation, mainframe testing remains a manual, labor-intensive process and, therefore, a golden opportunity for DevOps leaders. Join this session to learn how to bridge enterprise-standard testing frameworks and practices to mainframe software development, resulting in faster defect detection, improved team productivity and better code.

Petr Vacula
Testing Lead - Broadcom
Testing Lead - Broadcom
Testing Lead - Broadcom
Testing Lead - Broadcom

OnDemand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.