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Think About Your Audience Before Choosing a Webinar Title

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On Demand

Scalable, secure ingress to customer networks is a growing pain point for many organizations. Accessing proprietary data in customer environments is critical for building modern data intelligence solutions. However, as data volumes continue to surge, so do concerns such as data privacy, data sovereignty and data control requirements. Processing all this data using SaaS tools in a centralized cloud can result in huge data transfer costs. To address these challenges, a new type of architecture called bring your own cloud (BYOC) is emerging.

The team at Databricks turned to ngrok to solve these challenges. Databricks is the leading unified lakehouse platform for data, analytics and AI. They enable their customers to harness the power of large volumes of data and they have a business requirement to connect to data located in their customer’s environments.

In this webinar, the ngrok team responsible for helping Databricks access customer networks at scale will discuss the problems Databricks faced, ngrok’s solution and our implementation and how we continue to partner to ease this pain point for our customers.

In this Techstrong Learning Experience, we'll explore:
  • What BYOC architecture is
  • Real-world BYOC implementations
  • Network access challenges with BYOC deployments
  • Best practices for secure and reliable BYOC access
Chad Tindel
Field CTO & VP WW Solution Architecture - ngrok
Chad Tindel is the Field CTO and VP WW Solution Architecture at ngrok where he's focused on helping customers modernize their networking and ingress platform infrastructure. He previously held similar technical leadership roles at AWS, Elastic, MongoDB, Cloudera and Red Hat. He is also the co-host of popular software technical sales podcast "Can I get that software in blue?" 
Mason Johnson
Software Engineer - ngrok
Mason Johnson is a Senior Software Engineer at ngrok where he works on their network edge team. His most recent work includes expanding and modernizing ngrok’s internal firewall systems as well as supporting their on-premise product. Mason holds a Bachelor of Science degree in Computer Science from the University of Wyoming. 
Tammy Bailey
Engineering Manager - ngrok
Tammy Bailey, an Engineering Manager at ngrok, brings more than two decades of software engineering experience, specializing in the design, construction, and deployment of scalable products and services. Tammy has a rich background in the technical industry, including tenure at MongoDB, American Gaming Systems, and The University of North Carolina. Possessing Master's Degrees in Computer Science from Duke University and Mathematics from Syracuse University, Tammy combines her robust educational foundation with a dedication to mentorship, team building, and the cultivation of collaborative work environments. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.