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Enabling an Accessible SDLC – People, Process and Technologies

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by TPGi

Tuesday, August 31, 2021
11 a.m. ET

In this session, we'll discuss how DevOps can play a crucial role in ensuring your products are accessible to all users. We will also review some hands-on examples of how TPGi makes collaboration on the accessibility process easy for software engineers, product managers and DevOps professionals so they can make any product accessible.

Chase Aucoin
Chief Architect - TPGi
Chase Aucoin (oak-wyn) is an accessibility advocate, international speaker and the chief architect for TPGi. He has worked and consulted for many Fortune 500 organizations across many sectors from agriculture, logistics, manufacturing, retail, automotive, finance, SaaS and critical infrastructure. His goal is to help all organizations make a greater impact and create higher returns by creating amazing experiences for all their users, while making life easier and more rewarding for the technologists who enable it.
Mark Miller
Director, Emerging Accounts & Platform - TPGi
Mark Miller has worked in accessibility for eight years, helping organizations of all types across numerous verticals with strategic approaches to accessibility that help make their products and websites usable by all people.
Currently, he works as director of sales and emerging accounts for TPGi and is in his eighth year as host of the Real People, Real Stories Accessibility Podcast.
Drawing from over twenty years of experience in technology, marketing and business development and years of experience as an IT director and technical consultant, Mark works with TPGi’s clients to help them understand the various processes, products and services to consider when conducting a successful accessibility program. He then focuses on their specific needs and processes in order to suggest accessibility plans and services that are most appropriate to their current situation.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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