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Webinar

Think About Your Audience Before Choosing a Webinar Title


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The road to API production is often fraught with friction and delays. Developers face an arduous journey, stuck filing tickets and wrangling with security and operations teams. This can drag on for weeks, costing businesses through missed launch opportunities and downtime due to misconfigured gateways.

Deploying and managing hundreds or even thousands of global API gateways is an arduous task. Even in test/dev and continuous integration (CI) environments, developers often struggle to deploy, manage and drive traffic to their API gateways. The complexities of managing IPs, DNS and firewall configurations act as formidable barriers. This leads to undetected issues and deployment risks in production.

A paradigm shift is needed: One that puts developers in control of API gateways and that can be easily programmatically configured and scaled globally from test to production. Streamlined operations, unlocked agility and accelerated time-to-market await those who embrace this model. Join this Techstrong Learning Experience to learn how you can equip your developers to effortlessly establish secure connectivity across test/dev and production environments with ease.

This session will explore:

  • The state of API gateways and their challenges
  • Benefits of developer-defined API gateways
  • Best practices for managing traffic and security
  • How to ensure frictionless delivery from test/dev to production
Karthik Krishnaswamy
Head of Product Marketing - ngrok
Karthik Krishnaswamy is in product marketing at ngrok. He is an experienced product marketer with a proven track record as an advocate for cutting-edge solutions built for developers and IT teams. Prior to ngrok, Karthik held similar positions at Fluke Networks, F5, and Nimble Storage, a Hewlett Packard Enterprise company.
Russell Savage
Head of Product - ngrok
Russell Savage is the head of product at ngrok, the unified ingress platform for developers. Under Russell's guidance, ngrok has consistently pushed the envelope, launching industry-first features and welcoming a staggering one million new users into its ecosystem each year. Russell is more than just a tech leader; he's a passionate engineer and product evangelist on a mission to crack complex customer problems. He has extensive experience in system design and implementation honed during his time at InfluxData, Elastic, Box, Orbitz, and Amazon, and is an expert at navigating the intricacies of large-scale systems. Russell is also an active open-source contributor and writer, dedicated to giving back and sharing his knowledge to advance the industry as a whole.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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