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Driving Service Ownership with Distributed Tracing


Think About Your Audience Before Choosing a Webinar Title

Sponsored by lightstep

Thursday, October 15, 2020
1 pm EDT

Breaking up monoliths and adopting DevOps practices can increase developer velocity and improve reliability, but only if you provide teams with the right incentives and the right information. Service ownership enables you to hold teams accountable for metrics like the performance and reliability of their services as well as gives them the agency to improve those metrics.

 In this webinar, you'll learn how distributed tracing can help:

  •  Build more effective documentation
  •  Make oncall less of a burden
  •  Measure success of oncall using SLOs
Daniel “Spoons” Spoonhower
CTO and Co-founder - Lightstep
Daniel “Spoons” Spoonhower is a co-founder at Lightstep, where he’s building performance management tools for deep software systems. He is an author of Distributed Tracing in Practice (O’Reilly Media, 2020). Previously, Spoons spent almost six years at Google where he worked as part of Google’s infrastructure and Cloud Platform teams. He has published papers on the performance of parallel programs, garbage collection, and real-time programming. He has a PhD in programming languages from Carnegie Mellon University but still hasn’t found one he loves.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.