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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Cycode



On Demand

As breaches continue to dominate the headlines and organizations struggle to balance application security risks and budgets, a quiet revolution is taking place that disrupts common security practices to solve these problems.

This webinar explores advances in software development, security and DevOps technologies that promise to accelerate software delivery and greatly improve security outcomes while significantly reducing costs.

Join us to learn:

  • Where hidden threats exist in modern software pipelines
  • Why traditional AppSec approaches leave you exposed
  • Which tools are ripe for consolidation
  • Which technologies enable you to simplify tooling while improving security results
Jon Jarboe
Director of Product Marketing - Cycode
Jon Jarboe has been helping software development organizations improve processes and tools for over 20 years, in contexts ranging from embedded systems to complex distributed applications and roles including support, development, customer success, management, pre- and post-sales. He has spent the past 12 years helping organizations eliminate gaps and friction in their security program by embracing the needs of developers.
Orion Cassetto
Senior Director, Product Marketing - Cycode
Orion Cassetto has 15 years of experience in marketing and product strategy for cybersecurity and web application security products. Prior to Cycode, Orion worked for other notable security vendors including Exabeam, Imperva, Incapsula, Distil Networks and Armorize Technologies. He is a security enthusiast and frequent speaker at conferences and trade shows.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.