Every period of significant economic, market or technology disruption creates winners and losers, but the reality for businesses is more nuanced than those binary outcomes. Those who survive, and even thrive, successfully escape the event horizon of disruption, creating innovative new business, product and operational models. They also leverage and harness technology in new and innovative ways through digital transformation. Not escaping the event horizon leaves companies who languish in survival mode, or worse.
Join this panel of experts as they share their experience, observations and predictions of digital transformation drivers that can propel to success.
Principal, CEO - Get Digital VelocityPrincipal, CEO - Get Digital VelocityPrincipal, CEO - Get Digital Velocity
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: