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Digital Transformation - Escaping the Event Horizon


Think About Your Audience Before Choosing a Webinar Title

Sponsored by tricentis

Tuesday, May 18, 2021
11 a.m. ET

Every period of significant economic, market or technology disruption creates winners and losers, but the reality for businesses is more nuanced than those binary outcomes. Those who survive, and even thrive, successfully escape the event horizon of disruption, creating innovative new business, product and operational models. They also leverage and harness technology in new and innovative ways through digital transformation. Not escaping the event horizon leaves companies who languish in survival mode, or worse.

Join this panel of experts as they share their experience, observations and predictions of digital transformation drivers that can propel to success.

Nicole Dove
Warner MediaWarner MediaWarner MediaWarner MediaWarner MediaWarner MediaWarner MediaWarner MediaWarner Media
Tami Mazel Shachar
CEO - Incredibuild
CEO - IncredibuildCEO - IncredibuildCEO - IncredibuildCEO - IncredibuildCEO - Incredibuild
Mat Newfield
CISO - Unisys


Kerrie Hoffman
Principal, CEO - Get Digital Velocity

Principal, CEO - Get Digital VelocityPrincipal, CEO - Get Digital VelocityPrincipal, CEO - Get Digital Velocity

Alan Shimel
Founder, CEO & Editor-in-chief - DevOps.com


CEO - Accelerated Strategies



On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.