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Webinar

Think About Your Audience Before Choosing a Webinar Title


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The divide between business and IT bedevils enterprises in many ways. One persistent and growing gap relates to operations observability - the monitoring and optimization of IT systems. Many enterprises fail to capture the full business value of this discipline due to siloed datasets, tools and teams. Customer engagement, efficiency and profitability suffer as a result.

Digital business observability programs help close this IT-business divide and create insights that foster innovation. These programs help ITOps and cloud operations (CloudOps) teams collaborate with data analysts, data scientists and business owners in creative ways. They can combine IT data with business data to deepen their understanding of business opportunities and risks, enabling cross-functional teams to win revenue, improve processes and gain competitive advantage.

On February 28, 2023, join this Techstrong Learning Experience to explore challenges and requirements and see several use cases that demonstrate the benefits of pursuing a digital business observability program.

Digital Observability (1)

 

Thomas Hazel
Founder, CTO & Chief Science Officer - ChaosSearch
Thomas Hazel is Founder, CTO, and Chief Scientist of ChaosSearch. He is a serial entrepreneur at the forefront of communication, virtualization, and database technology and the inventor of ChaosSearch's patented IP. Thomas has also patented several other technologies in the areas of distributed algorithms, virtualization, and database science. He holds a Bachelor of Science in Computer Science from University of New Hampshire, is a Hall of Fame Alumni Inductee, and founded both student & professional chapters of the Association for Computing Machinery (ACM).
Kevin Petrie
VP of Research - Eckerson Group
Kevin's passion is to decipher what technology means to business leaders and practitioners. He has invested 25 years in technology, as an industry analyst, writer, instructor, product marketer, and services leader. A frequent public speaker and accomplished writer, Kevin has a decade of experience in data management and analytics. He launched, built and led a profitable data services team for EMC Pivotal in the Americas and EMEA, implementing data warehouse and data lake platforms for Fortune 2000 enterprises. More recently he ran field training at the data integration software provider Attunity, now part of Qlik. Kevin has co-authored two books, Streaming Change Data Capture: A Foundation for Modern Data Architectures, OReilly 2018, and Apache Kafka Transaction Data Streaming for Dummies, Wiley 2019. He also serves as data management instructor at eLearningCurve. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.