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Think About Your Audience Before Choosing a Webinar Title

Sponsored by DEVOPS.COm

Monday, June 12, 2023
1 p.m ET

DevSecOps best practices are increasingly being adopted to better secure software supply chains. The challenge, as always, is finding ways to optimize these processes so that developers will embrace them and so that the rate at which applications are being built and deployed doesn’t slow down. DevSecOps brings application development teams and cybersecurity teams together to shift application security further left as seamlessly as possible.

Rhys Arkins
Vice President of Product Management - Mend.io
Rhys Arkins is Vice President of Product Management, responsible for developer solutions at Mend. He was the founder of Renovate Bot – an automated tool for software dependency updating, which was acquired by Mend in 2019. Rhys is particularly fond of automation and a firm believer in never sending humans to do a machine’s job.
Neil Carpenter
Principal Technical Evangelist - Orca Security
As Orca's Principal Technical Evangelist, Neil helps organizations identify and contain security risks in their cloud estates. His passion for getting ahead of security problems comes from over a decade of leading customer-facing security incident response teams at Microsoft and seeing what happens when attackers win. Neil also helped build the future of cloud-native security at Twistlock, StackRox, and Torq before joining Orca. When he's not in front of a computer, Neil is an avid NYC-based street photographer. 
Om Vyas
CEO and Co-Founder - oak9
Om is CEO, co-founder, and DevOps jedi at oak9, leaders in cloud native security. Om has over 20 years of experience in software engineering and cloud operations, helping companies of all sizes bring software applications to market efficiently and securely. Om leads oak9’s product and workforce strategy, and often speaks and writes on the topics of cloud native security and software engineering. Om is a geek for all things DevOps, Star Wars, and Chicago, and he holds a Master's degree in computer science from the University of Chicago. Connect with Om on LinkedIn
John Morton
Field CTO - Britive
 John Morton is a seasoned cybersecurity defender, learn by doing enthusiast, and hacking tinkerer. Accomplishments include numerous start-up vendor technical sales MVP awards, and US Navy submarine service veteran. 
Josh Thorngren
VP of Marketing - Mayhem by ForAllSecure
Josh Thorngren is the VP Developer Relations & Marketing at ForAllSecure. In a past life, Josh was a developer turned devops engineer. He's spent the past decade advising and leading marketing teams at Dev(Sec)Ops companies such as Puppet, Twistlock, and Torq.
Sharon Florentine
Managing Editor - Techstrong Group
Sharon is a veteran technology editor and former journalist with more than 20 years of experience writing and editing IT books and certification guides and print and digital magazines such as CRN, eWEEK, Computerworld and CIO.com, among others. She is passionate about diversity, equity, inclusion and social justice. She currently lives near Philadelphia, PA with her husband, son and a neurotic pit bull mix.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.