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Think About Your Audience Before Choosing a Webinar Title

Sponsored by DEVOPS.COm

On Demand

Attacks on software supply chains have greatly accelerated the rate at which organizations are now embracing DevSecOps best practices to secure both legacy monolithic and emerging cloud-native applications. Adopting a DevSecOps approach can help maintain the speed of application development and deployment while ensuring the security and stability of applications. But the range of technologies and best practices required to achieve and maintain application security vary widely, and each organization may choose a combination of different tools to achieve the same result. Each organization will need to determine for themselves how far they want to shift responsibility for application security left toward application developers.

Scott Gerlach
Co-founder and Chief Security Officer - StackHawk
Scott Gerlach is co-founder and Chief Security Officer at StackHawk, a Denver-based startup focused on empowering engineers to easily identify and remediate security bugs. Scott brings more than two decades of security and engineering experience to his current role, having served as CSO, CISO and in other executive leadership functions at SendGrid, Twilio and GoDaddy. When he's not at work, you'll find Scott spending time with family, brewing beer and playing guitar.
Natasha Gupta
Senior Product Marketing Manager - Synopsys
Natasha is a Senior Product Marketing Manager for Integrated Application Security at Synopsys. She has more than eight years of experience in the cybersecurity and enterprise networking space. Prior to Synopsys, Natasha was with ServiceNow, where she drove product marketing initiatives for ServiceNow Security Operations, a SOAR platform for incident and vulnerability management. She has also held various roles in product marketing and software product management at Imperva and A10 Networks.
Ron Vider
CTO & Co-Founder - Oxeye
Ron is the CTO of Oxeye, he brings more than a decade of experience in application and cloud security, working for Orca Security and the IDF Cyber elite 8200 unit. He specializes in application, container, cluster and cloud security research. Ron currently plays an active role as a CNCF Security TAG team member and leads the flagship project OWASP Cloud-Native Application Security Top 10.
Ritesh Patel
Co-founder and VP of Product - Nirmata
Ritesh Patel is Co-founder and VP of Product at Nirmata. He brings 20+ years of experience building and delivering enterprise software solutions. Prior to founding Nirmata, Ritesh held key technical and business positions at Brocade, Trapeze Networks, Nortel and Motorola. Ritesh holds an MBA from UC Berkeley and MS from Michigan State University.
Robert Brennan
Director, Open Source Software - Fairwinds
Robert drives software initiatives at Fairwinds with a heavy focus on open source. He has worked for years on developer tooling and software infrastructure, focusing on the development of software that abstracts away the complexity of underlying infrastructure to enable an optimal experience for engineers.
Matt Frauenhoffer
Solution Architect - xMatters an Everbridge Company
Matt Frauenhoffer has over 15 years of professional IT Operations and Software Development experience throughout numerous industries including manufacturing, healthcare, and high tech. Throughout his career, Matt has been recognized as an expert in process improvement, leading many organizations to simplify and improving their software development processes. In addition, Matt is often called upon to design and develop integrations between different systems and automating previously manual processes.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.