Webinar

Think About Your Audience Before Choosing a Webinar Title


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Tuesday, December 13, 2022
11 a.m. ET

Things change rapidly in the land of DevOps and continuous delivery. Keeping up with these changes and their impact across skills, processes and core technology can be overwhelming!

With so many rapidly shifting trends, how do you understand and best position yourself to take advantage of the changes underway?

Join us as we discuss:

  • The driving forces behind DevOps in 2022
  • The opportunities and challenges we encountered
  • The forces we see shaping the industry
  • What to expect in 2023
Charlie Betz
VP & Research Director - Enterprise Architecture, Forrester
Charles Betz is Vice President and Research Director for Enterprise Architecture with Forrester Research. He covers enterprise architecture, portfolio management, and next-generation digital operating models. Previous coverage at Forrester includes DevOps and enterprise service management. Charlie's experience includes chief architect with the Signature Client Group of AT&T and Wells Fargo enterprise architect and VP for IT portfolio and systems management; he has also held architect and internal product manager positions for Best Buy, Target, and Accenture
Eveline Oehrlich
Research Director - Research in Action
Industry Analyst, speaker, author Eveline Oehrlich is passionate about market research, competitive intelligence, strategy, and IT Automation. She is the Research Director at Research In Action and her focus areas include everything around IT Automation including people, processes, and technology. Previously, she held the position of VP and Research Director at Forrester Research. There she advised leaders and teams across global IT enterprises and IT Automation software vendors on strategy, best practices and more. Eveline has more than 25 years of experience in IT. She is also Chief Research Officer at DevOps Institute where she leads the global research organization and is responsible for creating powerful and relevant content for the global DevOps community to empower the people who power IT.
Torsten Volk
Managing Research Director - Enterprise Management Associates
Pushing the boundaries of technology is what it is all about. The ability to continuously deliver and instantaneously validate software capabilities against actual business requirement is the end goal. Artificial intelligence, deep learning, and machine learning have not changed much over the past two decades, but new hardware and software infrastructure made these disciplines much more accessible. All of my research is centered around finding actual real-life pain points of software developers, DevOps engineers, and business executives and helping to develop better solutions to these problems.
Mitch Ashley
CTO, Techstrong Group Principal, Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
Bruno Kurtic
Co-Founder and Head of Strategy - Sumo Logic
Bruno leads strategy and solutions for Sumo Logic, pioneering machine-learning technology to address growing volumes of machine data across enterprise networks. Before Sumo Logic, Bruno held various product and strategy leadership positions at SenSage, Boston Consulting Group (BCG), webMethods and others. Bruno holds an MBA from Massachusetts Institute of Technology (MIT) and B.A. in Quantitative Methods and Computer Science from University of St. Thomas, St. Paul, MN.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.