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DevOps Mythbusters

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by tricentis

 


Tuesday, January 18, 2022
1 p.m. ET

DevOps has grown in popularity over the past few years, but a lot of questions, misconceptions and myths have taken root alongside its rapid rise. What is DevOps really about? Do DevOps teams actually care about security? What DevOps best practices are most helpful? Is DevOps only for the cloud? Is it only for unicorns? Does shifting left mean that DevOps teams will handle everything related to security and compliance? Does DevOps eliminate the need for testing? In this DevOps Unbound roundtable, our panel of experts will answer these questions and more, including the most important one: How can we distinguish between DevOps myths and realities?

ALAN SHIMEL
Founder & CEO, Techstrong Group
As Founder and CEO of Techstrong Group, Alan Shimel is attuned to the world of technology, particularly cloud, DevOps, security and open source. With almost 30 years of entrepreneurial experience, Alan is an often-cited personality in the security and technology community and is a sought-after speaker at industry and government conferences and events. Alan attributes his success to the combination of a legal background, long experience in the field, and New York street smarts. He holds a BA in government and politics and a JD degree from NY Law School.
MITCH ASHLEY
CTO - Techstrong Group, Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
Clint Sprauve
Director of Product Marketing - Tricentis
Clint Sprauve is an Enterprise Strategist for Tricentis. He was previously an Enterprise Solutions Architect with GitLab and served as their Sr. PMM for Competitive Intelligence. Prior to GitLab, Clinton was the Product Marketing Director for Mobile at Sauce Labs. Clinton was also the senior product marketing manager for Hewlett-Packard Enterprise functional testing suite of tools.
Rosalind Radcliff
Distinguished Engineer - IBM
Distinguished Engineer - IBM
Distinguished Engineer - IBM
 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.