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DevOps is the Key to Differentiation


Think About Your Audience Before Choosing a Webinar Title

Sponsored by pROGRESS

Wednesday, August 5, 2020
11 am ET

The practice of DevOps promises to bring agility, speed and repeatability to software development and deployment.  Unfortunately, the business value of DevOps is difficult to articulate and easy for leadership to overlook.  That is a shame because DevOps has the ability to delight your customers, increase NPS with improved quality and reliability, and allows you to out-perform your strongest rivals. 

Join Alan Santos, Director of Product Management for Progress DataDirect, as he discusses the value of DevOps,  how to sell that value and secure budget for new initiatives, and finally how Progress is doing their part to improve the state of DevOps analytics.

Alan Santos
Product Management - Progress Software
Alan is a Director of Product Management at Progress Software.  He is responsible for the DataDirect line of business, the market leader in Data Connectivity and Infrastructure.  Previous to Progress he has held roles in engineering and product leadership at RedHat,  CloudHealth (a VMWare company) and others focused on data management, cloud governance and open source for the enterprise. 
Founder, CEO & Editor-in-chief - DevOps.com
As Founder, CEO & Editor-in-chief of MediaOps, the company behind DevOps.com, Container Journal, Security Boulevard and Digital Anarchist, as well as co-founder of the DevOps Institute, Alan Shimel is attuned to the world of technology, particularly cloud, DevOps, security and open source. With almost 30 years of entrepreneurial experience, Alan has been instrumental in the success of several organizations. Shimel is an often-cited personality in the security and technology community and is a sought-after speaker at industry and government conferences and events. In addition to his writing, his DevOps Chat podcast, DevOps TV and Digital Anarchist audio and videos are widely followed. 


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.