<img src="https://certify.alexametrics.com/atrk.gif?account=Zpb+p1uhUo20dG" style="display:none" height="1" width="1" alt="">
DevOps Building Blocks: Building on the Shoulders of DevOps Giants


Think About Your Audience Before Choosing a Webinar Title

Sponsored by

Copy of DevOpsUnbound - Tricentis

Wednesday, June 21, 2023
1 p.m. ET

Are you new to DevOps or an experienced practitioner looking to expand your knowledge on current trends and best practices? Our panel of DevOps giants is here to share their real-world experiences and insights to help you accelerate and succeed on your DevOps journey. Join us as four DevOps leaders discuss the latest DevOps trends, best practices, processes and tools that will empower you to deliver high-quality software faster and increase business value.

In this program you’ll learn about the benefits of adopting a DevOps mindset, common challenges and the essential skills you’ll need to become a successful DevOps engineer.

John Willis
Founder - Botchagalupe Technologies
The IT management experience of John Willis spans over 40 years. Currently, he works at a startup called Kosli that focuses on modern governance. He has worked as a consultant and evangelist for Red Hat and Docker. Willis previously founded Socketplane (sold to Docker) and Enstratius (sold to Dell). He was the VP of Training & Services at Chef before joining Enstratius, where he formalized the company’s training, evangelism, and professional services functions. Gulf Breeze Software, an award-winning IBM business partner specializing in Tivoli technology deployment, was also founded by Willis. He is the co-author of the DevOps Handbook and Investments Unlimited. Over the past 40 years, he has written 12 books and built 12 startups with three successful exits. 
Rosalind Radcliffe
Distinguished Engineer - IBM
Distinguished Engineer, Chief Architect for CLM and DevOps, Member of the Academy of Technology A Distinguished Engineer within the IBM organization, Rosalind is Chief Architect for CLM and DevOps. She is responsible for driving the DevOps for multi-platform architecture; this includes System z and Power system.
Damon Edwards
Senior Director, Product - PagerDuty
Damon Edwards is senior director, product at PagerDuty. Previously, Damon was a co-founder of Rundeck, the makers of the popular open source runbook automation platform acquired by PagerDuty in 2020. Prior to Rundeck, Damon was the managing partner of DTO Solutions, a DevOps and operations improvement consultancy. Damon has spent the past 23 years working with both the technology and business ends of IT operations. He is known for being a leader in porting cutting-edge DevOps techniques to large-scale enterprise organizations. Damon is a frequent conference speaker and writer who focuses on DevOps, SRE and operations improvement topics. Damon is active in the international DevOps community, co-host of the DevOps Cafe podcast and a content chair for Gene Kim’s DevOps Enterprise Summit. 
Mav Turner
Chief Technology Officer of DevOps - Tricentis
Mav Turner is the Chief Technology Officer of DevOps at Tricentis, a global leader in continuous testing. In his role, Mav oversees research and development as well as product growth and strategy aimed at enabling organizations to accelerate their digital transformation by increasing software release speed, reducing costs, and improving software quality. Prior to joining Tricentis, Mav worked as Vice President of Product at N-able and SolarWinds. Mav holds a Bachelor of Science in Computer Science from Texas State University.
Alan Shimel
Founder & CEO - Techstrong Group

Alan is founder, CEO & editor-in-chief of Techstrong Group, the company behind DevOps.com, Container Journal, Security Boulevard and Digital Anarchist, as well as co-founder of the DevOps Institute. As such, he is attuned to the world of technology, particularly cloud, DevOps, security and open source. With almost 30 years of entrepreneurial experience, Alan has been instrumental in the success of several organizations. He is an often-cited personality in the security and technology community and is a sought-after speaker at industry and government conferences and events. In addition to his writing, his DevOps Chats podcast, DevOps TV and Digital Anarchist audio and videos are widely followed. Alan attributes his success to a combination of a strong business background and a deep knowledge of technology. His legal background, long experience in the field and New York street smarts combine to form a unique personality. He is a graduate of St. John's University with a Bachelor of Arts in Government and Politics, and holds a JD degree from NY Law School.

CTO, Techstrong Group, Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.