Think About Your Audience Before Choosing a Webinar Title
Wednesday, April 21, 2021
1 p.m. ET
What You’ll Learn in This Webinar
Alternative cloud providers occupy more than a third of the cloud infrastructure market. It’s a category often overlooked among the shadow of hyperscalers, yet one that plays a critical role in an increasingly cloud-based world.
This webinar will dive into the results of a recent study by Accelerated Strategies Group on how front-line DevOps staffers around the world define the essential characteristics and features of public cloud providers—from hyperscale mammoths like AWS, Google, and Azure, to alternative providers such as DigitalOcean, Hetzner, Linode, and OVHCloud.
Topics covered will include:
The cloud provider selection process and essential evaluation characteristics
Roadblocks to using cloud infrastructure effectively
Attributes of alternative cloud providers that make them competitive options
Partner Integration Engineer - CircleCI
Kyle Tryon is a remote Partner Integration Engineer at CircleCI where he works to improve CI/CD through creating open-source devops assets and working with industry leading partners.
Analyst - Accelerated Strategies Group
Charles J. Kolodgy is a security strategist, visionary, forecaster, historian, educator, and advisor who has been involved in the cyber security field for over 25 years. He is an Analyst with Accelerated Strategies Group and Principal at Security Mindsets. His views and understanding of information and computer security were shaped during his years at the National Security Agency. During that time he held a variety of analyst and managerial positions within both the information assurance and operations directorates. Following NSA is was a a Research Vice President covering security markets for IDC and then a Senior Security Strategist for IBM Security. Over the years he has identified market trends and authored numerous documents to explain market realities and has been a speaker at many security conferences and events, including the RSA Conference, CIO Conference, CEIG, and IANS. He has been widely quoted in the media. He is best known for naming and defining the Unified Threat Management (UTM) market which continues to be one of the strongest cyber security markets with vendor revenue of $3 billion per year. He has been a leading analyst on software security, encryption, and the human element.
CEO - Accelerated Strategies Group
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services.
Mitch serves as CEO & Managing Analyst of Accelerated Strategies Group where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about:
You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
Get a second or even third set of eyes to review your work.
It reflects on your professionalism even if it has nothing to do with your event.