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Webinar

Think About Your Audience Before Choosing a Webinar Title


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With increasing pressure to deliver value faster through the software factory, keeping an eye on quality will ensure that the risk your organization is exposed to is not increased by incomplete or hurried testing. This concern is amplified with a backdrop of macro-economic uncertainty. Balancing this is made easier by incorporating Agile testing constructs such as continuous testing. The challenge is delivering this value to an organization quickly and efficiently.

This program will explore this challenge. Marc Hornbeek, CEO of Engineering Devops Consulting, and Bob Davis, CMO of Plutora, will discuss actionable ways to immediately implement continuous testing within your value streams as the first step in a broader digital transformation.
Key Takeaways:
  • Understand the dynamic of the speed/quality trade off, and how continuous testing optimizes this
  • Hear why continuous testing is important to accelerating your release throughput
  • Learn what is needed to implement continuous testing
  • See how you can address this quickly while also progressing on the implementation of a value stream management platform – one step at a time.
Marc Hornbeek
CEO - Engineering DevOps Consulting
Marc was awarded Outstanding Engineer of 2016 by IEEE Western USA Region 6 for outstanding contributions to the field of automation applied to development and testing of networks, systems, protocols, labs and DevOps. Marc has more than 39 years of experience architecting, designing, developing and managing high-performance solutions for IT infrastructures that are deployed in commercial and government applications globally. He has served as executive, senior management and solution architect for companies including Trace3, Bell-Northern Research, Tekelec, ECI Telecom, EdenTree Technologies and Spirent Communications. Marc is a regular speaker at DevOps and IEEE events, a blogger on DevOps.com and course author for the DevOps Institute.
Bob Davis
CMO - Plutora
Bob brings to Plutora more than 30 years of engineering, marketing and sales management experience with high-technology organizations from emerging startups to global 500 corporations. Before joining Plutora, Bob was the chief marketing officer at Atlantis Computing, a provider of software-defined and hyperconverged solutions for enterprise customers. He has propelled company growth at data storage and IT management companies including Kaseya (co-founder, acquired by Insight Venture Partners), Sentilla, CA, Netreon (acquired by CA), Novell and Intel.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.