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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by DEVOPS.COm


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More organizations are starting to adopt DataOps best practices to manage their data. DataOps is emerging as a major factor in the quest to improve confidence in business decisions based on higher-quality data. At the core of those efforts are data engineers who are starting to work more closely with DevOps teams to learn from their methodology and achieve those goals.

Frank Ohlhorst
Editor at Large
Frank Ohlhorst is an award-winning technology journalist and IT industry analyst, with extensive experience as a business consultant, editor, author, and blogger. Frank works with both technology startups and established technology ventures, helping them build channel programs, launch products, validate product quality, create marketing materials, and author case studies, e-books, and white papers.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
Sharon Florentine
Managing Editor, Techstrong Group
Sharon is a veteran technology editor and former journalist with more than 20 years of experience writing and editing IT books and certification guides and print and digital magazines such as CRN, eWEEK, Computerworld and CIO.com, among others. She is passionate about diversity, equity, inclusion and social justice. She currently lives near Philadelphia, PA with her husband, son and a neurotic pit bull mix.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.