Out of all the roles on a software delivery team, testers are the closest to the user experience. As such, they have a unique perspective on how that experience could be improved, whether it's through streamlined delivery processes, improved collaboration or new methods and tools that get innovation out the door faster. But once you have an idea for how to improve, how do you bring that change to your organization? In this panel discussion moderated by the hosts of Techstrong TV, we'll get answers to that question from a variety of perspectives, including quality champions who have risen through the ranks to drive positive change and DevOps leaders who have experienced the profound impact of a quality-centric approach firsthand.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: