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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Broadcom Software




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Continuous testing is an established practice within continuous delivery in which testing and quality are embedded through every phase of the software delivery life cycle from planning to production. For testing to be truly continuous, though, all of its subprocesses – such as test definition and automation, service virtualization, test data management, analytics and orchestration – must also be continuous, hence … continuous everything.

Join Shamim Ahmed, DevOps CTO at Broadcom Software, as he reveals the eight best practices to apply to testing for diminished delivery constraints and maximized quality results.

Shamim Ahmed
CTO , DevOps - Broadcom Software
Shamim is a thought leader in DevOps, Continuous Delivery, Continuous Testing and Application Life-cycle Management (ALM). He has more than 15 years of experience in large-scale application design and development, software product development and R&D, application quality assurance and testing, organizational quality management, IT consulting, and practice management. Shamim is currently the CTO for DevOps business unit at Broadcom Software, where he is responsible for innovating DevOps solutions using Broadcom's industry leading technologies.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.