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Confidence and Experimentation With Feature Flags at Metrikus


Think About Your Audience Before Choosing a Webinar Title

Sponsored by harness

Tuesday, July 13, 2021
9 a.m. ET

Going back to the early days of your education, we learned about the scientific method and the power of validating or invalidating your hypothesis. In the technology and engineering world, acting upon timely feedback is crucial for any team to improve the next set of features. Experimenting with software has traditionally been difficult because of the fear of impacting large swaths of users thus creating poor feedback. 

At Metrikus, a leader in smart building technology, we wanted to release features to customers as quickly as possible, create the ability to test and experiment with multiple versions of the same service to gather better feedback, and give product teams the ability to control feature releases without technical challenges.

Join this session to learn how feature flags have allowed Metrikus to give decision-making power to product teams, improving development and QA processes, allowing them to gather more feedback from customers, and overall increasing confidence.

Sam Hall
Head of Technology - Metrikus
Sam has worked in the IoT sector for 7 years and has been fundamental in the development and creation of multiple IoT platforms worth over £15 million in revenue. Sam is now Head of Technology at Metrikus that focuses on providing revolutionary insights, making spaces smarter, safer and more sustainable.
Ravi Lachhman
Evangelist - Harness

Ravi Lachhman is an evangelist at Harness. Prior to Harness, Ravi was an evangelist at AppDynamics. Ravi has held various sales and engineering roles at Mesosphere, Red Hat, and IBM helping commercial and federal clients build the next generation of distributed systems. Ravi enjoys traveling the world with his stomach and is obsessed with Korean BBQ.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.