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Think About Your Audience Before Choosing a Webinar Title

Sponsored by AWS AND Aqua security

On Demand

DevSecOps has been trending for several years and while many aspire to the practice, fewer are able to implement it rigorously. How is the accelerated adoption of the cloud impacting DevSecOps transformation?

Join Merritt Baer, principal in the AWS Office of the CISO, and Rani Osnat, SVP of strategy at Aqua Security, for an informed exchange from the perspective of a cloud service provider and a cloud-native security pioneer on how enterprises are working thorough and resolving these challenges. 

Among the topics that will be covered:

  • Is DevSecOps necessary for developing and deploying applications in the cloud? Or it is just a buzzword?
  • How are different organizations approaching the concept of DevSecOps? Are there right and wrong approaches?
  • What is a realistic starting point and how can you identify quick wins while making the right long-term investments to secure your cloud footprint?
  • How can your organization maintain alignment across security, Dev, Ops and SRE teams?  
  • Why does a cross-functional approach underpin the development of AWS services and where does security fit in?  
  • How does the shared responsibility model factor into security considerations and what is the role of third-party security products?  
  • How has the threat landscape changed and what threats should we prioritize? 
Merritt Baer
Principal in the AWS Office of the CISO
Merritt provides technical cloud security guidance to complex, regulated organizations like the Fortune 100, and advises the leadership of AWS’ largest customers on security as a bottom line proposition. She also helps build strategic initiatives for how AWS secures itself, running on AWS, and how we externalize security services.

Merritt has experience in all three branches of government and the private sector. Before Amazon, Merritt served as Lead Cyber Advisor to the Federal Communications Commission. She has also served at the US Department of Homeland Security, the Office of US Senator Michael Bennet, and the US Court of Appeals for the Armed Forces.
Rani Osnat
SVP of Strategy - AquaSec

Rani Osnat has more than 20 years of enterprise software industry experience, in project management, product management and marketing, including a decade as VP of marketing for innovative tech startups in the IT security and cloud arenas. Previously Rani was a management consultant in the London office of Booz & Co. He holds an MBA from INSEAD in Fontainebleau, France. Rani is an avid wine geek, and a slightly less avid painter.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.