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Think About Your Audience Before Choosing a Webinar Title

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Buckle up for a thrilling journey through the fast-paced world of cloud security! As innovation and threats zoom ahead at breakneck speeds, old-fashioned approaches are left eating the dust. Organizations are struggling to prioritize the most critical risks in their environments while maintaining a strong security posture. While the notion of shifting left is noble, it must be turbocharged with context and runtime insights for maximum effectiveness.

Teams need environment-specific security technology that fortifies applications and infrastructure and blitzes security issues at cloud speed. Prepare your cloud security for an adrenaline-fueled adventure where you beat the odds and win the race.

Michael Isbitski
Director of Cybersecurity Strategy - Sysdig
Mike has researched and advised on cybersecurity for over five years. He's versed in cloud security, container security, Kubernetes security, API security, security testing, mobile security, application protection and secure continuous delivery. He's guided countless organizations globally in their security initiatives and supporting their businesses. Prior to his research and advisory experience, Mike learned many hard lessons on the front lines of IT with over twenty years of practitioner and leadership experience focused on application security, vulnerability management, enterprise architecture and systems engineering.
Chrystal Morin
Cybersecurity Strategist - Sysdig
Crystal is a cybersecurity strategist at Sysdig tasked with bridging the gap between business and security through cloud and container-focused webinars and papers for everyone from executives to technical practitioners. She was originally a threat research engineer on the Sysdig Threat Research Team, Crystal spent her time discovering and analyzing cyber threat actors who took advantage of the cloud. Crystal started her career as a linguist and intelligence analyst in the United States Air Force. Prior to joining Sysdig, she spent four years as a contractor for Booz Allen Hamilton, researching and reporting on terrorism and cyber threats. Crystal was responsible for helping to develop and mature Booz Allen’s cyber threat intelligence community and threat-hunting capabilities.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.