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Cloud Native Development for Continuous Integration with IBM Wazi

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by IBM Z


Wednesday, June 10, 2020
1pm EDT

Open Enterprise DevOps with the IBM Z Open Developer Experience

Is your organization looking to modernize and catapult your DevOps practices into the next century? With IBM Wazi for Red Hat CodeReady workspaces, your organization can simplify hybrid application developmentleverage open and familiar development tools, and deliver a CI/CD pipeline that integrates z/OS into a multicloud architecture. Learn about this exciting new technology with Rosalind Radcliffe, IBM Distinguished Engineer in System Enterprise DevOps, and Mitch Ashley, CEO and Managing Analyst of Accelerated Strategies Group, Inc.
Rosalind Radcliffe
Distinguished Engineer, Chief Architect for CLM and DevOps, Member of the Academy of Technology - IBM
Rosalind is a member of the IBM Academy of Technology and the Academy Leadership team. In her over 30 years in IBM she has worked in many areas in development, test, services, and sales and distribution. She has held responsibilities for: IBM’s SOA Management strategy, Architecture for ITCAM for SOA, User Interface design including standardization across the industry, Services for systems management, and ISPF Development.
Mitchell Ashley
CEO - Accelerated Strategies Group
Mitchell Ashley is a renowned strategist and technology executive, who has led successful IT, SaaS, and cybersecurity transformations. Mitch serves as CEO & Managing Analyst of Accelerated Strategies Group where he is supported by a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.