<img src="https://certify.alexametrics.com/atrk.gif?account=Zpb+p1uhUo20dG" style="display:none" height="1" width="1" alt="">
Cloud Cost Optimization: Creating a Smart Commitment Purchasing Strategy


Think About Your Audience Before Choosing a Webinar Title

Sponsored by SPOT BY NETAPP

Wednesday, September 22, 2021
3 p.m. ET

On-demand is for suckers. Commitment purchasing models–such as reserved instances and savings plans on AWS–provide everything you get from on-demand but deliver savings of up to 72%.  

However, strategizing and executing commitment purchases is complicated, requiring engineering and finance teams to work together to estimate likely compute needs up to three years in the future. Adding to the complexity are the plethora of choices available: RIs versus savings plans, one-year versus three-year terms, convertible versus standard, each with varying levels of flexibility and cost savings.  

DevOps teams play a critical role in all of this, assessing future engineering requirements and making optimal choices in a highly dynamic environment where shifting business objectives can have a drastic impact on compute needs.

In this session, Patrick Gartlan, general manager, Cloud FinOps at NetApp, will explore the benefits and pitfalls of the various models offered by cloud providers and share pro tips for building a commitment portfolio that minimizes risk while reducing costs. The session will conclude with a look at how automation can help organizations build and manage a commitment portfolio that can meet changing needs, minimize financial lock-in and drive maximum cost savings.

Patrick Gartlan
General Manager, Cloud FinOps - Spot by NetApp
Patrick Gartlan has been active and influential in FinOps from its earliest days. After serving as CTO for CloudCheckr, in 2018 Patrick founded StratCloud with the mission of automating and continuously optimizing AWS cloud savings. When the company was acquired the following year by Spot.io (then Spotinst), he joined to take on the role of VP, Cloud Services. He currently serves as General Manager, Cloud FinOps at NetApp.

OnDemand Registration:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.