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Where Does My Cloud Bill Go? Cloud Cost Management Best Practices


Think About Your Audience Before Choosing a Webinar Title

Sponsored by harness

Thursday, May 6, 2021
3 p.m. ET

Have you ever seen or received a really big cloud bill and had to explain it to someone in finance? Hear from the actual finance professional who saw and paid our cloud bills how he felt about that and from one of the engineers that caused the problem in the first place.

After several lengthy discovery processes, Harness decided to solve this problem with technology. Learn from Harness the challenges around cloud cost management and how to implement FinOps thinking in your organization - creating harmony between finance and engineering.

Key Take-Aways:

  • What it takes to get engineering and finance to speak the same language
  • How to create transparency between the people that rack up the bills and the ones that pay it
  • Why engineers normally can’t do much about cloud costs and how to change that Introduction to FinOps thinking

Bhargav Brahmbhatt
Technical Product Marketer - Harness
Bhargav is a technical product marketer at Harness. With a background as a software engineer, he's invested in bringing the next generation of cool engineering tools (and toys) to the people.
Jeff Merlin
Head of Strategic Finance - Harness
Jeffrey Merlin is the Head of Strategic Finance at Harness with over a decade of experience in financial planning and analysis for private and public companies. He holds a Bachelor of Science degree in business administration from Robert Morris University. At Harness, he is responsible for managing the cloud cost management process which includes setting the annual budget, managing vendor relationships, developing cost optimization strategies, and communicating results with various stakeholders.
Ravi Lachhman
Evangelist - Harness
Ravi Lachhman is an evangelist at Harness. Prior to Harness, Ravi was an evangelist at AppDynamics. Ravi has held various sales and engineering roles at Mesosphere, Red Hat, and IBM helping commercial and federal clients build the next generation of distributed systems. Ravi enjoys traveling the world with his stomach and is obsessed with Korean BBQ.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.