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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

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On Demand

Today's business environment is characterized by volatility, uncertainty, complexity and ambiguity. Resilience doesn't just mean survival—it means fostering the ability to innovate faster, adapt and grow despite disruptions in the current business environment. Understanding how resilient organizations can continue to adapt and thrive despite the current business environment and keep pace with digital threats is top-of-mind for CISOs, CTOs, IT and security leaders worldwide. In this webinar, we hear from industry leaders focused on how to transform their teams and organizations while facing these challenges and how they address the gap in technically skilled employees while trying to foster this transformation.

You'll learn:

  • Why building resilience is critical in the modern business landscape.
  • The critical role leadership plays to help embed resilience into the fabric of an organization’s DNA.
  • Why adopting cross-functional collaboration must expand to encompass both security and IT (observability) functions.
  • How the connection to resilience is more than just robust processes or cutting-edge tech—it's about empowering the people who make it all possible.
  • And you'll hear how a high tech travel company is leveraging its strategic partners and resources to accelerate customer experience while staying ahead of current challenges within the organization.
James Brodsky
Group Vice President, Global Security Strategists - Splunk
James Brodsky joined Splunk in 2013 and is currently the GVP of Splunk's Global Security Strategists. He started his career 30 years ago in roles as a network admin, sysadmin, SOC/NOC analyst and manager, but for the past 20 years has held various technical pre-sales IC and leadership positions related to ITOps and SecOps solutions. James has written many public blog posts and whitepapers surrounding security topics for Splunk, and is one of the original co-creators of the Boss of the SOC Blue Team CTF. James also speaks on a regular basis at security practitioner and vendor conferences, and runs several popular annual breakouts at Splunk's annual user conference. James has a BS from Rochester Institute of Technology, an MBA from University of Colorado. 
Ed Hubbard
Director – Site Reliability and Monitoring - Travelport
In his 29 years at Travelport, Ed Hubbard has worked just about everywhere, including in mainframe development and operating systems teams, windows and linux administration, in service delivery, incident/change/release management, and most recently leads Travelport’s monitoring and SRE teams.  In his current role, Ed works with development and platform teams, as well as with Data Center 24x7 staff, to ensure there is appropriate observability of Travelport’s products.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.