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Building a Platform and SRE Team

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by LightStep from Servicenow

 

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With the rapid adoption of DevOps and cloud, many organizations establish platform or cloud engineering and site reliability engineering (SRE) as part of their operations and infrastructure teams. SRE and platform engineering can be complementary functions or combined as one team, as both benefit from applying engineering discipline, automation and infrastructure as code. Some organizations take a self-service or platform-as-a-product approach to better match the cadence and needs of product and development teams across the company. 

How should you build your platform engineering and SRE teams, and what learnings can you gain from others? Join our cross-functional team of platform engineering and SRE experts as we explore these topics and insights.

Ana Margarita
Staff Developer Advocate - Lightstep
Ana Margarita is a Staff Developer Advocate at Lightstep and focuses on helping companies be more reliable by leveraging Observability and Incident Response practices. Before Lightstep, she was a Senior Chaos Engineer at Gremlin and helped companies avoid outages by running proactive chaos engineering experiments. She has also worked at various-sized companies including Google, Uber, SFEFCU, and Miami-based startups. Ana is an internationally recognized speaker and has presented at: AWS re:Invent, KubeCon, DockerCon, DevOpDays, AllDayDevOps, Write/Speak/Code, and many others. Catch her tweeting at @Ana_M_Medina about traveling, diversity in tech, and mental health.
Alex Hidalgo
Principal Reliability Advocate - Nobl9
Alex Hidalgo is the Principal Reliability Advocate at Nobl9 and author of Implementing Service Level Objectives. During his career he has developed a deep love for sustainable operations, proper observability, and using SLO data to drive discussions and make decisions. Alex's previous jobs have included IT support, network security, restaurant work, t-shirt design, and hosting game shows at bars. When not sharing his passion for technology with others, you can find him scuba diving or watching college basketball. He lives in Brooklyn with his partner Jen and a rescue dog named Taco. Alex has a BA in philosophy from Virginia Commonwealth University.
Austin Parker
Head of Developer Relations - Lightstep

Austin Parker is the Head of Developer Relations at Lightstep, and has been creating problems with computers for most of his life. He’s a maintainer of the OpenTelemetry project, the host of several podcasts, organizer of Deserted Island DevOps, infrequent Twitch streamer, conference speaker and more. When he’s not working, you can find him posting on Twitter, cooking and parenting. His most recent book is “Distributed Tracing in Practice,” published by O’Reilly Media. Austin is an international speaker, having presented to audiences in Europe and North America on topics relating to Observability and DevOps. In addition, he has led or assisted with workshops on OSS projects such as OpenTelemetry and OpenTracing at events such as QCon SF 2019, QCon London 2020 and O’Reilly Infrastructure and Ops 2020. Finally, he has extensive experience speaking to diverse audiences in a variety of media formats through his podcast “On-Call Me Maybe” and his event livestreams such as OPS Live!

Mitch Ashley
CTO, Techstrong Group Principal, Techstrong Research
Mitchell Ashley is a renowned strategist, speaker, advisor and technology executive. Mitch has led successful IT, SaaS and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, software and networking products and services. Mitch serves as principal at Techstrong Research where he is part of a team of preeminent experts in digital transformation,DevOps, cloud-native, cybersecurity, data and AI/ML. In this role, he works with companies to align digital transformation and technology strategies to achieve disruptive goals and high-impact outcomes. Mitch also serves as Techstrong Group CTO, is in demand as a speaker and is widely followed online on his podcasts, Analyst Corner commentary and interviews on the highly popular Techstrong TV streaming video program where he engages with top digital and tech leaders from across the industry.
April Edwards
Senior Cloud Advocate, Microsoft
April is a senior cloud developer advocate and the DevOps practice lead at Microsoft, specializing in application transformation and DevOps ways of working. Her focus is working on Microsoft Azure to take customers of a journey from legacy technology, to serverless and containers, where code comes first, while enabling them to take full advantage of DevOps. April was previously a cloud consultant and solution architect for various partners in the UK and brings her years of experience in helping customers plan their journey.
Jason Yee
Director of Advocacy, Gremlin
Director of Advocacy - Gremlin
Director of Advocacy - Gremlin
Director of Advocacy - Gremlin

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.