Think About Your Audience Before Choosing a Webinar Title
Tuesday, April 28, 2020
2 pm CET / 8am ET
What You’ll Learn in This Webinar
DevOps is rapidly changing how teams work and increasing the pace of software creation. With a plethora of development, test automation, continuous integration and delivery, and security tools, where do you start? Is it best to throw out current processes and start over or build from software practices that already exist? In this webinar, Mitch Ashley, Managing Analyst with Accelerated Strategies Group, covers best practices and lessons learned when introducing DevOps software which increases the success of DevOps adoption and demonstrates the value DevOps brings to technology, product and business leaders.
In this webinar, we'll discuss:
Approaches to getting started based upon DevOps best practices.
Start over, ebuild or reuse existing software practices?
DevOps tooling and toolchain strategies leading to successful outcomes.
CEO - Accelerated Strategies Group
Mitchell Ashley is a renowned strategist and technology executive, who has led successful IT, SaaS, and cybersecurity transformations. Mitch serves as CEO & Managing Analyst of Accelerated Strategies Group where he is supported by a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.
Sr. Director, Strategic Marketing - GitLab
Ashish Kuthiala is the Senior Director for Strategic Marketing at GitLab and leads the product marketing, technical marketing, competitive intelligence, analyst relations, customer references, partner and channel marketing teams at GitLab. Ashish brings more than 20 years of experience in the software industry to his role at GitLab. Prior to this role, Ashish was Director for Strategy and Marketing for Hewlett Packard Enterprise’s DevOps portfolio, Vice-President of Marketing of Electric Cloud (acquired by CloudBees), Senior Director of Product Marketing at AccelOps (acquired by Fortinet), and held various roles at Hewlett-Packard, leading teams across various functions including marketing, product development, product management, and R&D.
this webinar starts in
2017/07/22 12:00 PM EST
What You’ll Learn in This Webinar
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about:
You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
Get a second or even third set of eyes to review your work.
It reflects on your professionalism even if it has nothing to do with your event.