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Next Gen Releases — Boost Velocity and Quality with VSM

Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by Plutora


Wednesday, May 5, 2021
11 a.m. ET

Value stream management is a practice that looks to the entire value stream to break down silos and gain insights for continuous improvement. This value stream centric thinking brings a systems thinking approach to software development and delivery. 

To facilitate your DevOps evolution, release management needs to adopt value stream management best practices. By examining processes from idea to delivery, release managers can eliminate waste, work toward objectives through end-to-end metrics, and understand the current state of releases with real-time telemetry. 

Join Jeff Keyes, VP of Product at Plutora, Helen Beal, Chief Ambassador, DevOps institute, Ryan Sheldrake, Lead Sales Engineer at Lacework, to learn how release managers can adopt value stream management and elevate their DevOps implementation. Learn how to: 

  • Implement value stream management in your release management processes
  • Introduce value stream centricity into your day-to-day workflows 
  • Leverage flow and release metrics to eliminate waste and reduce complexity
Helen Beal
Chief Ambassador - DevOps Institute
DevOps and Ways of Working speaker, writer, consultant, coach and learning facilitator. Member of the DevOps Institute Board of Regents. Member of the DevOps World Advisory Board; Member of the Jax DevOps Advisory Board; DevOps Editor at InfoQ and a contributor to devops.com
JEFF KEYES
VP of Product - Plutora
Jeff has spent his career writing code, designing software features and UI, running dev and test teams, consulting and evangelizing product messaging. Outside of 6 years at Microsoft, he has been primarily focused on growing startup companies.
Ryan Sheldrake
Lead SE - Lacework, DevOps Ambassador - DevOps Institute
Ex Operator, Tech Support, Architect, Software Composition Analysis - Specialist and of course Release Manager!  Now doing things in the Cloud Security. Let's talk about business value, waste, anything tech and cultural evolution!   

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.