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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:

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On Demand

It’s been more than two years since president Joe Biden’s cybersecurity executive order underscored the need for software bills of materials and popularized the term SBOM.

But how broadly has the SBOM practice been embraced by the public and private sectors? Have they truly accelerated patch management and response? Where do SBOMs fall short, and what is still left vulnerable to attacks?

In this Techstrong Learning Experience, our experts will discuss how the SBOM is being used, how organizations are acting on the information included in SBOMs and how security leaders can gain an even better understanding of their application security risk and attack surface.

We'll answer questions like:

  • How does your organization use the SBOM today?
  • What do you believe the SBOM tells you?
  • Where do you believe the SBOM still falls short?
  • What do you do with the information included in the SBOM? Do you validate it? Do you operationalize it?
  • Beyond the SBOM, how else are you better understanding your application risk and attack surface?
  • Where are the biggest remaining gaps in your risk/attack surface knowledge and defenses?
  • How do you hope to address these challenges in 2023?

You'll learn:

  • How organizations are using the SBOM today
  • What SBOMs actually tell you and how to validate and operationalize that information
  • Where SBOMs still fall short
  • Beyond the SBOM, how to better understand your application risk and attack surface
  • And more!
Josh Thorngren
VP of Product - ForAllSecure
Josh Thorngren is the VP of Product at Mayhem. In a past life, Josh was a developer turned DevOps engineer. He's spent the past decade advising and leading marketing teams at Dev(Sec)Ops companies such as Puppet, Twistlock, and Torq.


What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.